I served as Lead Designer for IZOD and Van Heusen Mainfloor bottoms, as well as IZOD Swim and Outerwear. I designed the top-selling dress pant at major retailers, including JCPenney and Kohl's. My role encompassed comprehensive print design and coloration for swimwear, contributing to our brand's distinctive aesthetic. Notably, I achieved a remarkable 566% increase in Outerwear penetration from 2018 to 2019, expanding the European market's demand for outerwear. I diligently researched industry trends and consumer insights, crafting seasonal color palettes and infusing innovation into each product line. Collaboration with sales and merchandising teams ensured a well-curated product assortment, while maintaining my efficiency in an ever-evolving market. Additionally, I managed color approvals, strike-offs, and wash approvals, and presented designs through impactful presentation boards to the creative director and sales teams. Store visits were crucial for competitor analysis and market whitespace discovery.

My Lead Designer role combined design excellence with strategic growth, keeping pace with industry dynamics and delivering innovative designs.